Jan 14
26
Posted by SarahKershaw “Search has been less and less relevant since Facebook released News Feed. Now we get the vast majority of our traffic via social, and about 1-2% from search” – Chris Dannen from Fast Co Labs “We benefited a ton from an early SEO audit thanks to IAC’s SEO pros, but once the right framework was in place, it’s been up to us as content creators to really dig deep into Google Analytics to determine where the opportunities lie…” – Jordan Shakeshaft, editorial director of Life by DailyBurn “None” was Shakeshaft’s response to a question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine
Link:
Applying Lessons from the Publishing Industry to SEO Consulting